Flowers of the markets - Limited Edition 1 of 5 Print

Raahul is a designer, self-taught photographer, systems thinker focused on sustainable practices in the city of Bangalore. On a mission to design sustainably, he utilises his training in communication & product design to develop eco-friendly and user-centric design solutions. ABCD - Raahul’s studio - explores sustainability through various mediums of design targeting social, environmental, cultural and economical aspects. The Second Life, a brand under ABCD, is an initiative to bring awareness about sustainability through the simple day to day products, working with waste materials, their materiality and usability. This initiative is, also, a result of the conscious need for a milestone or case study of how businesses can adapt sustainable design and thinking. Raahul, a by choice vegan, lives a very sustainable life involving social, ethical, environmental values and experimenting with them in his day to day life to find an alternate constantly. He lives in Indiranagar, Bangalore with his four beautiful dogs.