Peer Export Collage

Research sophistication on current and potential smokers The potential impact of cigarette advertising was greatly enhanced by careful research to identify the effective appeals and executions, leaving nothing to chance or misguided judgement. The cigarette industry has long employed state of the art market research activities in support of its advertising decisions. A Canadian firm in the early 1970s showed that it had as much research motivation and sophistication as the US firms. It supported a large university study to find personality correlates with cigarette brand preferences. Because of its methodological sophistication, highlights were reported in the academic literature. Its principal finding was that “the relationship [between personality and preferences] . . . was particularly marked among the working class respondents with low self-confidence”.

Collage:Collage on Paper

Original:One-of-a-kind Artwork

Size:14.2 W x 20.1 H x 0.1 D in

Delivery Time:Typically 5-7 business days for domestic shipments, 10-14 business days for international shipments.