Before we arrived Painting

Visual Artist/ Founder of J.C.C Arts Studio (Jojoo Collaborative Creative Arts Studio)/ University Lecturer Juheon Cho (aka Jojoo), is an artist and lecturer born and raised in Seoul South Korea, London UK. Currently living in Berlin Germany. She explores the concepts of digital media, spectacle and society’s interaction. Primarily focused on the how media can make trite the experiences of other people and separate the view/consumers interaction with the world she presents interpretations of the modern world that visually appeal. It’s this exploration of human interactions with the media they consume that has become the main crux of her work today. Expressed through traditional painting techniques, as well as digital installations, the artist expresses the modern world through sarcastic representations of images presented by modern digital media. The interpretation of media presented is that of somebody seeking to engage with the consumeristic consumption of tragedy pushed as spectacular entertainment. The artist seeks to highlight that this approach causes the distancing of the emotional realities of the events being witnessed. This is expressed in the work by taking modern media images surrounding major world events, such as the shooting of ICBMs by North Korea, radiation contamination, Tsunami etc. and turning them into visually appealing cartoon paintings. They become visually appealing spectacles of real world disasters that the media has continuously exposed to the public.