Coca - From the Artvertisement series Photograph - Limited Edition of 30

no matter how hard you try to mask it out, how aestethic you hide it, at the end is just a banal blatant attempt to make you buy something. Capitalism, consumerism, materialism and more ism’s with a visual field full of ads, the agencies had almost of completely exhaust all the ideas and creativity, so the marketing word is now exploring an artsy approach, the artvertisement, thinking they can fool ourselves into fishing the bate. as years passes the buyer/viewer knowledge has become more aware of the marketing strategies that tries to create a need for us so we can buy more, since the need of hiding that purpose to create confusion on the buyers, but at the end of the day, an ad is an ad. now we see the web and social media full of this dressed up ads, we don’t know what we liked more, the old fashioned straight and direct prior to 50’ ads to this new hyper artsy version.