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Magdalena Nowatkowska - Advertising space
Magdalena Nowatkowska - Advertising space
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Advertising space Painting

Magdalena Nowatkowska

Poland

Painting, Acrylic on Canvas

Size: 55.1 W x 47.2 H x 1.2 D in

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39 Views
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About The Artwork

"Advertising space" sees the artist playfully engaging with convention and space, creating a highly minimalist narrative. The central part of the painting is dominated by a pale beige space that serves as the background. Against this backdrop stand out two small, black objects. "Advertising space" might indicate the artist's ironic stance towards the excess of unnecessary content in both the public and private spheres. The painting, devoid of any literal advertising content, represents a withdrawal from this cluttered world of visual stimuli. It is a work that provokes thought about the role of art in the age of consumerism while offering a space for personal interpretation and contemplation. It comments on the commercialization of public spaces, where even the smallest surface can be utilized for marketing purposes. This painting is part of the "Borrowed Images" series, based on transferring life-suggested frames onto canvas. This particular frame was cut out from the public space of a cultural and commercial center and transferred in simplification onto the canvas by the artist.

Details & Dimensions

Painting:Acrylic on Canvas

Original:One-of-a-kind Artwork

Size:55.1 W x 47.2 H x 1.2 D in

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Magdalena Nowatkowska, born in 1982, is a graduate of the Institute of Design in Koszalin, with a Master of Arts degree. She has many years of experience as an illustrator, graphic designer, and designer of interiors, fashion, and home accessories. Over the years, through experimentation and observation of the world, she simplifies the complex in her paintings. She works simultaneously in several series, tackling difficult, existential themes by presenting them in a simplified, refined, straightforward painterly form. The first series that emerged at the beginning of the pandemic is titled "Distance". It is a series of paintings about emotions, interpersonal interactions, energy, fear, and reactions to incomprehensible, foreign, contradictory messages and their influence on human behavior. It's a series about people. Graphically simplified, geometric forms seem to interact with each other. They isolate, levitate and colonize in small or larger groups. It's an analysis of interpersonal vibrations in various contexts, spaces, and circumstances. In the “Limits” series, she explores the sense and nonsense of their existence. It is a response to unpredictable phenomena, initiated precisely during the alarming reports of war. It tells the story of what the artist sees, feels, and observes—a study of the relationships between people, what the times of fear, uncertainty, and how much one can endure evoke. It is a record of interactions between them, of what lies somewhere between the world of peace and total chaos. The series is about emotions. About overcoming obstacles. About possibilities and their absence. About strength and powerlessness. About power. About closeness. About relationships. Longing. About boundaries. About the sense and nonsense of their existence. About people, in short. The human figure has been reduced to simple figurative forms, to maximally simplified signs, with an emphasis on the eye as a dominantly, visibly exaggerated element. The third series is "Dimensionless - Geometric Compositions". It is a fluid transition from the "Limits" series to even greater simplifications. Reducing the simple yet still figurative forms from the previous series to abstract geometric arrangements. The series is a study of the potential of minimalism. An artistic comment on what has already been. The "Horizons" series is a series of works inspired by simple frames from life, in public space, architecture and urbanism.

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