BLACK FRIDAY VS SALONGA Painting

ARTIST STATEMENT AND BIO Creating art it’s my purpose of contributing to make the world a little better every day, surrounding ourselves with beauty that makes us feel good. The nature is nutrition to my work. Especially the horizon line of the sea, the mountains, trees, wood, snow and sun. All these elements are essential for me and they are life itself, I believe in sustainability as a way of life and I also apply it to my work as much as it’s possible. But the external beauty of nature is visible to everyone, I’m not interested to represent reality with painting. Now I’m interested on inner sight and I’m focus to express the beauty of human inner nature. Share this with the observer and establish an open dialogue with him and his emotions at the same time. This is the purpose of ‘Inner horizons’ series. On this artworks I bring light to the darkness creating spaces of light recorded in our emotional memories. I look for the light that makes visible the horizon line of our inner emotional landscapes. Finally, gold paint over is the expression of the sublime and spiritual experience. The canvas for this purpose is made by order specially for me. I created it based on my experience on textile design, with organic cotton and yarn dyed with Indigo pigment. Then I paint in negative with acid medium taking away Indigo pigment from canvas. This creates an hyper effect of depth because all white appears from yarn. Born 1972 in Barcelona, Jordi now lives and works as an artist in the city, and spend some time often in the Pyrenees to get inspired by nature. Growing up in a home with his maternal grandfather working on wood crafts and his mother working as dressmaker, he developed an interest in handworks and creativity at a young age. The paintings of his artist cousin did a big impact on him too. Those influences, together with his high aesthetic sensitivity, have always led him in the artistic direction and creativity in everything he does. He trained as a graphic designer and has devoted more than twenty years to art direction and creativity in the field of business, till reach the position of executive in a multinational company of fashion market. This has led him to travel around the world and accumulate a broad global vision of creativity and business vision and education as well as of different socioeconomic situations.