"Icon" Painting

Sylvia Baldeva's approach is based on the notion of “Transformed Memories“ and "Imaginary journeys".
Without any sketching or conceptual process, she works instantly on the surface.
This allows her to express directly the creative impulses. During the creative process the subjects unfold in a continual play between control and letting go. They appear, in a precise or vaporous way and manifest reminiscences of senses and observations.
Through “flow“ are revealed perceptions and emotions.
Such as visual tales, the painted representations bring new symbolic lives and feelings.
Sylvia Baldeva's art takes poetical paths with a timeless dimension.

..................

Sylvia Baldeva is a multidisciplinary artist.
Her approach has been always connected to Art and Design and their various forms of expression.
She was born in Bulgaria in an artistic environment, thanks to her father, a Fine Artist. This gave her a great influence and inspiration.
She also prepared the Art Academy courses.
In France, she got her Bachelor’s degree in Fine and Contemporary Arts at the University of Sorbonne in Paris.
Then she studied and used to work in various creative fields, such as Graphics, Fashion, Product design, Decoration.
Along that activities she has been regularly commissioned as a Freelance Illustrator.
She worked for clients as Armani, Lancôme, L'Oréal, The Boston Globe, Bourjois, Mellerio dits Meller and many other prestigious clients.
She is practicing this activity along with her personal creative work as a Fine Artist which creativity is guided by freedom of expression.

Sylvia Baldeva presents regularly her work at personal and group exhibitions.

She has 4 original artworks on a permanent exhibition in the prestigious palace "InterContinental Paris Le Grand",
as well as 28 art high prints of her artworks in the palace "Corinthia Grand Hotel Astoria Brussels".

She is one of the Official Ambassadors for Canson®.