"The Observer" Photograph - Limited Edition of 10

Raj Ajay Pandya is a Writer, Journalist, Photographer, Entrepreneur and Creative Artist with over a decade of professional experience across media, storytelling and the creative industries. His multidisciplinary practice is shaped by a deep interest in people, culture, cinema, history and the visual language of everyday life.

Based between India and an international creative landscape, Raj has lived and worked in London and Mumbai, spending several years immersed in the city's creative industries and working across writing, journalism and screen-based storytelling. His professional experience includes developing and writing documentary projects, contributing to advertising and branded films, creating editorial content, writing screenplays and working in fiction and audio storytelling. His work has taken him across different forms of visual and narrative media, continually shaping his understanding of image, character, place and atmosphere.

Photography has been a parallel and deeply personal part of this practice. Rather than approaching the camera solely as a tool for documentation, Raj uses photography to observe fleeting moments, unusual compositions and fragments of everyday life. His photographs often focus on people without identifying them, urban spaces, architecture, landscapes, light, shadows and moments of stillness or movement. There is a strong cinematic sensibility to his work, informed by his background in film and storytelling.

Raj is also the Founder and Creative Director of Allsterra, an art-led design house, that works at the intersection of art, design, materiality and culture. Building Allsterra has given him the opportunity to work closely with artists, designers, craftsmen and creative collaborators while developing visual identities, collections and art-led spaces for contemporary environments. This experience has deepened his understanding of composition, scale, texture, colour and the relationship between an artwork and the space it inhabits. It has also shaped his belief that art can exist beyond the gallery, as an integral part of architecture, interiors and everyday life. This multidisciplinary approach continues to inform his photography, where he is drawn to the interplay of visual composition, atmosphere, material and narrative.

Years of travel have further influenced his photographic perspective.